Pixelatto is a company that creates game development tools.
From naming your game to generating tiles for levels, Pixelatto is a huge resource for game developers. In order to market this company, we focused on making connections to developer’s organizations, promoting the company on social networking, and improving the website with our marketing tools.
Pixelatto and a Latte
We ran a small ad campaign for Pixelatto. “The key to game development productivity is Pixelatto and a latte. (Latte optional.)”
One of our favorite ad campaigns so far was the “Pixelatto and a Latte” series. We focused on the boost in productivity that developers get from using Pixelatto tools, as well as from coffee.
Two beloved items in the game dev world, paired perfectly together. The ads became an instant success on social media, and were frequently shared upon release.
Marketing for Your Apps 