Ferro: Robot on the Run was created by Ludobit. We marketed it with several strategies, including press releases, social media, and good-old-fashioned buzz.

When we first started working with Ferro, the game had about 50 downloads. In the first week, we brought that number up to 250, and it’s been growing ever since.

The Contest

Part of our marketing strategy included a contest: $50 to any player who could reach 1,000 m in Medium mode.

Not only did this generate more downloads, but it caused players to play the game often, resulting in more advertising revenue for the creators. We marketed the contest through all of our channels, including some larger online magazines, and this created many more fans for the game.