If you hired a social media manager who added hundreds of followers to your Twitter page, you might think you found a good deal. 

But if those followers aren’t interested in the games you make, you’ve only wasted your time and money. You may have even damaged your brand.

The same is true of apparently successful posts. Getting a big response doesn’t necessarily mean you’ll get any more downloads. 

That’s why it’s incredibly important that your social media manager has a strong background in marketing. It’s not enough to get attention: you have to get the right kind of attention, from people who are likely to use your software. You want to be sure that your posts are helping to create the right image around your app.

Poor social media management can burden you with crowds of followers that will only hinder your growth as a developer. 

Of course, we offer social media management, but you don’t have to go with us. Any professional marketing firm is likely to deliver reasonable results. But it’s important that you find the right people to manage your social media, even if it isn’t us.