Lately our Twitter inbox has been getting filled with automated messages from JustUnfollow and Unfollowers.

The irony of it is that few things cause people to want to “unfollow” someone more than an automated message, soulless and branded with a company web address.

This is especially important for indie developers, because social media can be a big help when you’re trying to get more people to play your games. But sending out automated messages only takes the life out of you as a living, breathing indie developer, turning you into someone corporate and boring.

Social media can either bring you success or ruin you as a developer. It’s a critical part of your marketing strategy, and it’s not something that a robot can do.

More importantly, those automated messages clearly show a disregard for the person reading them. It doesn’t make sense to send a marketing firm a message that says “Hey if you like to play games you should check mine out.” 

To sum up, using automated messages:

• Ruins great networking opportunities.
• Shows that you don’t care about the reader.
• Scares away people who would have liked your game.
• Is annoying.

If you want to do more with your social media marketing, check out our free guide. And remember: be a human, not a zombie (or a robot, for that matter).